Thursday August 28, 2014

Continental Helps Bring Bison Back to Smithsonian’s National Zoo

American Bison Exhibit Sponsored by Continental Building Products opens August 30

by Marketing Communications

The next time you’re in Washington DC, head to the National Zoo to visit the American Bison Exhibit Sponsored by Continental Building Products!

The bison has a rich history with the National Zoo, dating back to its opening. At the brink of extinction in the late 19th century, the bison made a comeback thanks in large part to Smithsonian-led conservation efforts. Today, there are approximately 30,000 American bison in conservation herds in the US and Canada.


Bison grazing on the National Mall before Zoo’s Construction

An event 125 years in the making

The exhibit is a central piece of the National Zoo’s 125th anniversary celebration, and we are proud to play a major role in helping bring the bison back to the Zoo for the first time in over a decade. Zora and Wilma, two one-year-old heifers originally from Montana, have recently acclimated themselves to their new surroundings. Watch this video for more about Zora and Wilma:


Forging a sustainable partnership

Building on Lafarge’s legacy with the World Wildlife Fund, Continental’s bison exhibit sponsorship is testament to our dedication to sustainable building and biodiversity here in North America.

We are honored to be partnering with the Smithsonian Institution, the world’s largest research and museum complex, located only a few miles from our headquarters. We look forward to building a bold future together with the National Zoo!

Learn more about the American Bison Exhibit Sponsored by Continental Building Products

Read the Fairfax Times’ article about Continental’s sponsorship of the Zoo’s exhibit